Discovering Brand YOU: Presenting yourself to the world with intention!

In this one-day Illuminate personal branding workshop, you will tackle Steps 1-3 of Linda’s strategy to help you find a life that includes meaning and financial security. We will discover and define your authentic personal brand and the special gifts and talents that make you remarkable and relatable to your team, clients and community. You will gain clarity on how your brand can reflect your humanity, in addition to your skills, through the social impact you make to those in your circle of influence.

• 8:00 – 8:30       Registration and light breakfast
• 8:30 – 12:00     Discovering Your "Other" DNA      
• 12:00 – 1:00     You as an Architect for Change (working lunch)
• 1:00 – 4:00       Presenting Yourself with Intention 
• 4:00 – 5:00       Wine time and networking

Discovering Your “Other DNA” - Your life's experiences impact what you value the most and leave lasting effects on the way you lead your life, respond to people and situations and present yourself to your team, your customers or anyone in your zone of impact. In addition to the "what" of your education and work experience, they reflect the "how" that makes the sum total of your brand unique.  This will be your time to reflect and gain a clear understanding of why certain values are meaningful to you and how they are reflected in your personal brand.

You as an Architect for Change - The concept of "passion" or "purpose" can be daunting when trying to navigate life's daily challenges seems like a big enough job!  But, meaningful work is connected and resonates with your heart and the world that you impact. 

Generally, there is a personal story behind the social causes that we find interesting or bothersome.  Sometimes it take courage to voice that you can relate to a group that needs to be served.  But, the concept of serving while receiving is what creates the yin and yang of balance and allows us to be more fully present, relatable and informed as we find common ground and ultimate answers.

Presenting Yourself to the World with Intention - Your personal brand is more than a list of job skills and educational degrees, awards and kudos. It is the perception that people have about you which may or may not be your reality. Do you know what your personal brand "footprint" is, both online and offline?

If price and quality are the same, how do customers decide who to do business with?  They seek "something more," companies and individuals that they can relate to in terms of common interests and meaningful causes.  How does your brand show relatability?

About your Guide:  Linda Lattimore is a well-regarded speaker, published author, and educator in the field of Sustained Leadership.  As the Founder of Cross Sector Institute and Solutionaries Academy, she encourages clients to create thriving social impact programs, and to do well even as they do good. 

A seasoned lawyer, C-suite executive, and founder of the WGN Global Fund, 501(c)3, Linda is committed to helping individuals, from Millennials to Boomers, understand the importance of their unique gifts and talents to a world in need.