Discovering Brand YOU: Presenting yourself to the world with intention!

In this one-day Clarity Counsel Intensive branding workshop you will tackle Steps One and Two of Linda’s strategy to help you find a life that includes meaning and financial security. Together we will discover and define your authentic personal brand and the special gifts and talents that make you remarkable and relatable to your team, clients and community. Then, we will take a look at how your brand shows up today and ways that you can “tweak” it so that other people’s perceptions equal your reality or what you hope it to be.

• 8:00 – 8:30       Registration and light breakfast
• 8:30 – 9:45       Discovering Your "Other" DNA 
• 10:00 – 11:30   Morning masterminds             
• 11:30 – 1:00     Ethics in the New World of CSR (working lunch)
• 1:15 – 2:30       Presenting Yourself with Intention 
• 2:30 – 3:00       Afternoon masterminds
• 3:00 – 4:00       Wrap up
• 4:00 – 5:00       Wine time and networking

Discovering Your “Other DNA” - Your life's experiences impact what you value the most and leave lasting effects on the way you lead your life, respond to people and situations and present yourself to your team and your clients. In addition to your education and work experience, they define your unique value proposition.

Your personal brand is more than a list of wins and losses, awards and kudos. It is the perception that people have about you which may or may not be your reality. In a sea of lawyers with similar pricing and skills, clients are seeking those they can relate to in terms of common interests and meaningful causes. Defining your unique value proposition starts with clearly understanding the values that are meaningful to you and how they are reflected in your personal brand.

Ethics in the New World of CSR - Are you adequately prepared and competent to advise your clients as sector (for profit, not for profit, governmental, citizen) responsibilities overlap and blur? How can you assist your clients as they balance shareholder return and social impact in the New World of Work moving away from shareholder models to stakeholder models?

Consider ways that you can become equipped to guide clients through a morass of new regulations and directives in the social impact space when social responsibility initiatives may result in conflicting directions from management, investors and employees? And, whether you are prepared to “walk the talk in your own practice or, are lawyers held to a lesser standard of ethics than their clients?

Presenting Yourself to the World with Intention - It’s no secret that in many instances the legal brand as an industry has been less than complimentary. It can be hard when you are in the business of selling time and expertise not to be branded as greedy or overly expensive, particularly when clients are emotionally attached and unhappy with fact driven outcomes.

The great news is that you alone are responsible for your personal brand and can create the brand you want by your actions and how you effectively communicate the good you do for the world. Your brand can be adjusted to enhance its effectiveness, attract new opportunities, recruit and retain Next Gen talent to be part of your team and increase your zone of impact.

About your Guide:  Linda Lattimore is a well-regarded speaker, published author, and educator in the field of Sustained Leadership.  As the Founder of Cross Sector Institute and Solutionaries Academy, she encourages clients to create thriving social impact programs, and to do well even as they do good. 

A seasoned lawyer, C-suite executive, and founder of the WGN Global Fund, 501(c)3, Linda is committed to helping individuals, from Millennials to Boomers, understand the importance of their unique gifts and talents to a world in need.